LONDON, UK / ACCESSWIRE / August 11, 2022 / Uplift, the multi-award-winning crypto launchpad offering crowdfunded support for disruptive projects built on any blockchain network, is launching an Initial DEX Offering for Chirpley, the world’s first automated, peer-to-peer, all-in-one influencer marketplace specifically focused on nano and micro-influencers.
Notably, the Chirpley IDO is the first to feature Uplift’s new IDO Price Protection Promise (PPP), ensuring peace of mind for all investors with the promise of a guaranteed refund should Chirpley’s token price fall below its original IDO value at the token generation event.
Chirpley is a next-generation influencer marketing platform that’s aimed at nano and micro-influencers. It enables brands to deliver more engaging, streamlined and cost-efficient campaigns that lead to superior outcomes, with transparent pricing based on each influencer’s reach.
Today’s marketing platforms are primarily aimed at mega influencers with thousands of followers. While these influencers make lots of noise, the vast majority of their followers understand only too well that they’re simply parroting the opinions of their multi-million dollar sponsors.
It’s a format that’s getting stale fast, as consumers give more weight to the voices they can connect to. It has created a golden opportunity for a new breed of micro-influencers who’re all about credibility, engagement and trust. Micro-influencers are the future of marketing, with multiple studies showing that they provide more engagement and hold greater sway than the mega influencers of today. One recent report by Social Bakers shows that micro-influencers boast up to 60% increased engagement rates compared to macro influencers, along with a 20% higher conversion rate. The implication is that brands can obtain greater sales value when working with multiple micro-influencers.
Helping brands to reach out to these micro-influencers is Chirpley, which provides automated, end-to-end campaigns that leverage AI, machine learning and blockchain to facilitate the perfect match for sponsors and brands, together with transparent pricing. It means no more tiresome negotiations over fees and no more mismatches with influencers that offer the wrong product-market fit.
Chirpley applies cutting-edge technology to speed up matchmaking, dealmaking and price setting, helping brands to launch campaign marketing bombs that send sales soaring with a single click. At the same time, Chirpley’s proprietary algorithms, with their intrinsic knowledge of the community, enable smaller influencers to maximise their earning potential, helping them to achieve their full potential in the influencer economy. Uplift believes Chirpley will create a paradigm shift in the creator economy, changing the dynamics of how influencers and brands interact and engage with their audiences.
With Chirpley’s automated pricing, brands pay a 10% handling fee out of their budget (with a 50% discount when using the Chirpley token as payment). The influencer also pays a 10% fee on the payout they receive. Of those fees, 20% is used to buy back and burn Chirpley tokens, with the remaining 80% fed back into the economy for marketing, development and user rewards.
Not only does the Chirpley IDO represent an opportunity to invest in the world’s first peer to peer automated influencer marketplace , but thanks to Uplift’s new Price Protection Promise. Investors can back Chirpley’s IDO safe in the knowledge that if the token price falls below the original IDO price at the time of the TGE, they will receive a full refund.
Uplift is unique among crypto launchpads in offering a Price Protection Promise because it works closely with the industry’s leading due diligence experts to ensure each project it backs is of high quality and marked potential. The Price Protection Promise is based on Uplift’s Key Performance Indicator Protected Funding mechanism, wherein it maintains a set of KPIs for each project. Should a project fail to meet those KPIs, investors will be given the opportunity to receive their money back in full.
Uplift’s Price Protection Promise is designed to establish greater trust between its projects and their communities, protecting users during times of uncertainty and ensuring that their investments are well protected.
“We at Uplift are taking the steps necessary to ensure that our investor community feels safe and protected at every level, a reassuring measure in these uncertain times”, Uplift’s Growth Lead Irina Berezina said in a statement.
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Uplift assess the entire project, from the team of founders to the technology behind it, to ensure the project can be trusted and offers a viable use case and ultimately an excellent investment for Uplift’s users.
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