• Saturday, October 8th is Period Action Day – a day dedicated to raising awareness to period poverty that persists worldwide and taking action.
  • A quarter of people in the U.S. who need menstrual products struggle to afford them.
  • Advocates are also pushing for policy change, such as eradicating “tampon taxes” that still exist in 22 states.

Period Action Day is Saturday. And awareness about period poverty around the globe is critical, advocates say, as the fight for menstrual equity continues.

In the U.S., one in four people who need menstrual products today struggle to afford them, according to advocacy nonprofit Alliance for Period Supplies. And more than 20 states still tax period products, often as “nonessential” items or luxury goods.

Activists and numerous nonprofits are working to change those sobering realities.

“Period products are actually a medical need. They’re a necessity and everyone should have access to them, just like basic food and shelter. It’s a matter of human rights,” Damaris Pereda, national programs director of global nonprofit Period. , told USA TODAY.

Period Action Day, which Period. started in 2019, “serves as a global day of advocacy” to celebrate youth activists fighting for menstrual equity, bolster calls for action and raise awareness about the impacts of period poverty that occur every day.

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This year’s Period Action Day is also partnering with the Women’s March, Pereda noted, because the two share the same weekend. Period. is encouraging people to participate in marches near them, host period product drives and educate each other about menstrual equity this Saturday – but action and awareness shouldn’t be limited to one day, she said.

Here’s what advocates want you to know.

Period poverty has grown

Period poverty, defined as the inability to access period supplies and/or receive adequate menstrual health education, has grown over recent years nationwide.

A 2021 study from U by Kotex, founding sponsor of the Alliance for Period Supplies, showed that two in five people have struggled to purchase period products in their lifetime due to lack of income – a 35% increase from the menstrual hygiene brand’s 2018 research.

“Half the world menstruates. And there are millions of people in this country today that need access to these basic necessities (and) just simply don’t have them because they don’t have the money,” Jennifer Gaines, program director at the Alliance for Period Supplies, told USA TODAY, pointing to COVID-19’s impact on period poverty as well.