Some dealers are taking their booths out of a Wisconsin antiques market, upset with the lack of response from owners after a vendor raised concerns about a collection of Jim Crow-era items that present offensive, racist caricatures of Black people. 

Vendor Chloe Longmire and more than a dozen others protested outside the market in Milwaukee on Thursday and Saturday, calling for the objects to be donated to museums.

The Milwaukee Journal Sentinel, a member of the USA TODAY Network, has not been able to interview the market’s owners, listed through the Better Business Bureau as Brian and Cheryl Belli. At the store on Saturday, a person who would not identify himself said the business had no comment. 

Billed as the largest antique mall in southeastern Wisconsin, the three-story building houses booths that are maintained by over 100 different dealers. The business started in 2010 as Antiques on Second on South Second Street and rebranded as Antiques on Pierce after relocating to W. Pierce Street in 2015. 

‘It’s actually really racist’

Longmire and her daughter were setting up to sell her business’ apparel, Chase My Creations, for a pop-up market at Antiques on Pierce Feb. 25 when she noticed another booth with degrading imagery of Black people. 

Longmire said she asked to speak with someone in charge and explained her concerns to the person to whom she was directed. She doesn’t believe it was the owner. She said the person told her the objects are “part of history” and dismissed her concerns. 

Chloe Longmire holds a sign protesting against the selling of racist items at Antiques on Pierce on Saturday March 4, 2023 in Milwaukee, Wis.

“And I said no, it’s actually really racist,” Longmire recalled. “The Black caricatures inherently were derived from the Jim Crow era. They were meant to be harmful to how people viewed and treated African Americans.”

What are the objects and what do they mean?

A 1900's minstrel whirligig currently being sold at Antiques on Pierce on Saturday March 4, 2023 in Milwaukee, Wis.

The booth has a range of items depicting Black caricatures. It’s unclear who operates the stall. The items included:

  • A postcard image of an alligator chasing a Black person up a tree. Scholars have said such images are based on reports of white people using Black babies as bait while hunting in the late 19th and early 20th centuries. 
  • An “Aunt Dinah” molasses tin, “Aunt Jemima” packaging and an “Aunt Jemima paper towel holder,” which is a cut-out of a Black woman whose arms become the towel holder. Aunt Dinah and Aunt Jemima have been categorized as “Mammy caricatures,” which portray Black women as contented in servitude. 
  • Figurines of Black people eating watermelons. Such imagery depicted Black people as “ignorant, mindless buffoons,” according to the Jim Crow Museum. 
  • A toy labeled as a “Black Minstrel Whirligig.” Minstrel shows famously caricatured Black people as “lazy, ignorant, superstitious, hypersexual, and prone to thievery and cowardice,” according to the National Museum of African American History and Culture. 
  • A Fairbanks can of cleaning powder featuring the Gold Dust twins. Designed in 1984, the Black twin children were marketed as “helpers for overworked white housewives,” according to historian J. Dennis Robinson. 
Chloe Longmire holds a flyer talking about the racist items being sold at Antiques on Pierce on Saturday March 4, 2023 in Milwaukee, Wis.

Dealers pull goods, owners call police

Longmire was joined by supporters with signs outside Antiques on Pierce on Thursday and Saturday. On Saturday morning, the group handed out fliers and talked to shoppers as they arrived. Most shoppers continued into the store while some stopped to talk or decided to leave.

Milwaukee Police officers were parked across the street to “keep the peace” after the market called them, said Sgt. Jay Rosado. He said he didn’t see the protesters doing anything wrong.

At least three dealers have decided to pull their booths out of the store.

Hope Holubowicz, who owns Sweetie-Q’s Vintage, said she decided to stop selling at Antiques on Pierce because of the lack of response from the owners about the concerns.