In addition to their latest tracks and playlists, musicians can use Spotify’s artist profile pages to promote merchandise and concert dates. Soon, they may be able to use those pages to promote NFTs as well. As first reported by Music Ally, Spotify has begun testing NFT galleries. The feature is available to a select group of US users on Android and includes Web3 enthusiasts like Steve Aoki.
If you have access to the test, you can view the galleries by visiting one of the included artist pages and scrolling past the song list. Tapping on an NFT allows you to see a larger version of it, in addition to a short description. Per The Verge, a “See More” option redirects you to the NFT’s OpenSea listing page where you can purchase the token. According to Music Ally, Spotify isn’t collecting a commission on sales it helps facilitate during the test.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” Spotify told the outlet. “We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.”
We’ve reached out to Spotify for more information.
The test comes as other major platforms like Instagram incorporate their own NFT features even as the market cools down. Citing data from NonFungible, The Wall Street Journal recently found that daily NFT sales are down 92 percent from their peak in September. The number of active wallets is also down by about 88 percent.
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