• Increasing reports of “rainbow fentanyl” are growing nationwide – including in Arizona, Oregon, California and the D.C. region.
  • Law enforcement officials suggest that colorful pills and powdered forms of the opioid could be marketed to kids and young people.
  • Other experts say colors could be added to distinguish products, noting it’s also unlikely for children to have enough money to purchase “rainbow fentanyl.”

Reports of “rainbow fentanyl” are growing nationwide, and law enforcement suggests the colorful, candy-looking opioid could target young people. Other experts say the colors are mostly likely added to distinguish products.

Over the last week, seizures of colored fentanyl have made headlines in Arizona, Oregon, California and Washington, D.C. On Wednesday, for example, border patrol agents said they found more than 15,000 rainbow fentanyl pills at Arizona’s Nogales Port of Entry – following 250,000 fentanyl pills that were seized at the same port Tuesday, some of which were multi-colored.

During a search warrant by Oregon law enforcement earlier this week, 800 fentanyl pills and four grams of multi-colored, powdered fentanyl were also found in a Portland residence, Multnomah County Sheriff’s Office said Tuesday.

“Deputies are particularly concerned about rainbow fentanyl getting into the hands of young adults or children, who mistake the drug for something else, such as candy or a toy, or those who may be willing to try the drug due to its playful coloring,” the sheriff’s office said in a news release. “The powdered fentanyl found during this investigation resembles the color and consistency of sidewalk chalk.”

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While many may be encountering rainbow fentanyl for the first time, it’s not new. Jennifer Lofland, field intelligence manager for the U.S. Drug Enforcement Administration’s D.C. Division, told Fox 5 News that pills have been seized around the D.C. region, for example, for at least the last 18 months.

What is rainbow fentanyl?

Rainbow fentanyl is fentanyl, a synthetic opioid, that’s been dyed various colors.

Pharmaceutical fentanyl is an opioid prescribed for severe pain, including advanced cancer treatment, the CDC notes. But with these non-medical grade (or “illicitly manufactured”) versions of fentanyl, the levels of potency are difficult to determine, and vary significantly.

However, powdered fentanyl is typically more potent than other forms, the Multnomah County Health Department noted after the county sheriff’s office reported a seizure this week of rainbow fentanyl in Portland.