Lifeguard shortages closed thousands of pools and beaches during the COVID-19 pandemic, when social distancing requirements disrupted training and rising wages lured some workers to other summer jobs.

Now, some states and cities say they’re back in the swim of things, thanks to major changes in how they train, recruit and compensate lifeguards.

Several states, including Connecticut and New York, lowered their minimum lifeguard age to 15 years old this summer. Dozens of cities raised lifeguard pay and offered eye-popping bonuses. In San Antonio, Texas — where all but one municipal pool opened this summer, after three years of closures and delays — the Parks and Recreation Department even decked out a parade float, complete with live plants and light-up butterflies, to promote an aggressive recruitment campaign.

“We had digital billboards on highways, we had graphics up at bus shelters, we had radio ads and street banners,” said Shanea Allen, the San Antonio parks and recreation manager who oversees the aquatics program. “We were everywhere. If you were in San Antonio this spring, you couldn’t miss us.”

In many ways, the push represents what some government and industry officials call an overdue reappraisal of lifeguarding — an iconic and critical public safety job that has nonetheless been relegated, in many places, to low-paid students on summer break. Periodic shortages have plagued American pools and beaches for decades, forcing some communities to reduce hours or close facilities.

But in the wake of acute pandemic shortfalls — and amid record-high summer temperatures — many local governments have begun recruiting, training and paying lifeguards more aggressively than ever before. In a 2021 op-ed for the industry magazine Aquatics International, one California pools supervisor warned that swim programs now need to recruit lifeguards “with the same ferocity as the military recruits soldiers.”

The approach seems to have worked in some places that attempted hard-core recruiting, even as the lifeguard shortage closed pools elsewhere. Several major cities, including Baltimore, Chicago, Denver and San Antonio, fully staffed their pools this summer for the first time in several years. The American Red Cross, which operates one of the country’s largest lifeguard certification programs, also says enrollments have increased steadily over the past two years.

A boy runs past a lifeguard stand while enjoying Huntington Beach State Park on July 14, 2015 in Murrells Inlet, South Carolina.

“Everyone is realizing that these are not just young kids who are babysitters for the pool,” said Juliene Hefter, the executive director of the Association of Aquatic Professionals, a national membership organization for aquatic and recreation program managers — often, the people who hire lifeguards.

“The mentality always was that it’s a job for kids. But that’s not necessarily the case anymore.”