Scarlett Johansson Said No, but OpenAI’s Virtual Assistant Sounds Just Like Her

Days before OpenAI demonstrated its new, flirty voice assistant last week, the actress Scarlett Johansson said, Sam Altman, the company’s chief executive, called her agent and asked that she consider licensing her voice for a virtual assistant.

It was his second request to the actress in the past year, Ms. Johannson said in a statement on Monday, adding that the reply both times was no.

Despite those refusals, Ms. Johansson said, OpenAI used a voice that sounded “eerily similar to mine.” She has hired a lawyer and asked OpenAI to stop using a voice it called “Sky.”

OpenAI suspended its release of “Sky” over the weekend. The company said in a blog post on Sunday that “AI voices should not deliberately mimic a celebrity’s distinctive voice — Sky’s voice is not an imitation of Scarlett Johansson but belongs to a different professional actress using her own natural speaking voice.”

For Ms. Johansson, the episode has been a surreal case of life-imitating art. In 2013, she provided the voice for an A.I. system in the Spike Jonze movie “Her.” The film told the story of a lonely introvert seduced by a virtual assistant named Samantha, a tragic commentary on the potential pitfalls of technology as it becomes more realistic.

Last week, Mr. Altman appeared to nod to the similarity between OpenAI’s virtual assistant and the film in a post on X with the single word “her.”