It remains Barack Obama’s most underrated political skill: his appeal to working-class voters, including those who are white.
Obama won most voters without a four-year college degree in his two presidential campaigns. Those majorities helped him win Florida, Iowa, Michigan, Ohio, Pennsylvania and Wisconsin in both campaigns. He even won Indiana and North Carolina once.
He did so by both speaking to the economic frustration that resulted from years of slow-growing wages and signaling that he, like most Americans, was moderate on social issues. He made clear that he understood people’s anxiety about the speed of cultural change.
He talked about “an awesome God” in the 2004 speech that made him a national figure. He rejected sweeping new policies like single-payer health care. He traveled to the University of Notre Dame as president and said he wanted to reduce the number of abortions. He supported civil unions rather than same-sex marriage when most voters felt similarly.
He went on MTV and complained about people who wore their pants too low. (“Some people might not want to see your underwear — I’m one of them,” Obama said.) He took a middle ground on immigration, criticizing both family separations and companies that undercut “American wages by hiring illegal workers.”
As time has passed, I think some people have forgotten how conservative Obama could sound. This approach sometimes angered progressives. They called him a sellout, a neoliberal and “the deporter in chief.” But Obama was genuinely moderate in some ways. He also hated treating political disagreements as existential and opponents as the enemy.
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