Your favorite podcast might soon have an official, easy-to-find forum. Meta has teamed up with podcast giant Acast to offer exclusive Facebook Groups for podcasts using Acast+ paid subscriptions. Link your membership to your Facebook account and you’ll have a ready-made place to discuss the latest episode with fellow fans — you won’t have to hunt for a message board or use social network hashtags. You’ll also get exclusives like livestreams and Q&A sessions with show hosts.
The two companies didn’t say when subscriber groups would be available. Several podcasts are involved in a testing period, including the beauty show Fat Mascara. The price you’ll pay will likely vary, but podcasters can enable Acast+ for free.
Meta has struggled to compete in the podcasting realm, and began shutting down services in early June. The deal keeps the company involved in the category, however. The social media company can benefit from the rise of paid podcasts (through increased use of its services) without having to pour resources into creating or distributing content. This is the first time a podcast company is using Facebook’s new platform for Interoperable Subscriber Groups, but it might not be the last if Acast’s partnership proves successful.
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