“I don’t consider myself a Democrat or Republican — I am on standby right now until the next election,” she said.
In their effort to attract new voters, Republicans have frequently criticized Democrats as being too “woke.” The accusation resonates with many Hispanic voters, with 40 percent saying that the party has gone too far in pushing a “woke” ideology on race and gender. But there is a clear split: 37 percent take the opposite view and say the party has not gone far enough. And nearly one in five Hispanic voters surveyed said they didn’t know whether Democrats were too woke — a term that cannot be easily translated into Spanish.
On many social and cultural issues, Hispanic voters remain aligned with the Democratic Party.
The majority, 58 percent, have a favorable view of the Black Lives Matter movement, while 45 percent say the same about the Blue Lives Matter movement, which defends law enforcement personnel. A majority believe that abortion should be legal in all or most cases; even among Republican Hispanics, four in 10 oppose the Supreme Court’s decision to overturn Roe v. Wade. Support for Black Lives Matter and abortion rights is propelled largely by young people. When asked whom they agreed with more on gun policy, 49 percent said Democrats, while 34 percent said Republicans.
Republicans attempting to court Latino voters have repeatedly painted Democrats as elitist and out of touch, but the poll suggests that strategy is having limited success.
Nearly six in 10 Hispanic voters continue to see the Democrats as the party of the working class. While white Republicans uniformly see themselves as the working-class party, even some Hispanic Republicans believe that mantle belongs to Democrats. And there was no evidence in the poll that Republicans were performing any stronger among non-college-educated Latinos or among Hispanics who lived in rural areas, two key demographic groups they have focused on for outreach. One in four Hispanic voters in rural areas remain undecided about who they will vote for in November.
Democrats have been roundly criticized for their embrace of the term Latinx, which is meant to be more inclusive than the gendered words Latino and Latina. Previous surveys have shown only a small minority of Hispanic voters prefer the term. But the poll suggests that Latinx is hardly the most polarizing issue; just 18 percent said they found the term offensive.
The Times/Siena survey of 1,399 registered voters nationwide, including an oversample of 522 Hispanic voters, was conducted by telephone using live operators from Sept. 6 to Sept. 14, 2022. The margin of sampling error is plus or minus 3.6 percentage points for the full sample and 5.9 percentage points among Hispanic voters. Cross-tabs and methodology are available for all registered voters and for Hispanic voters.
Nate Cohn contributed reporting.