• What are historical revenue figures and estimated revenue figures as well as CAGR during the forecast timeframe?
  • What is the current trend taking place in the market space?
  • Which business tactics will influence competitive scenarios along with defining the market’s growth potential?
  • What are market drivers, restraints, and challenges impacting demand & growth of the market?
  • Which regions & segments will garner massive revenue and emerge as market leaders in upcoming years?

The competitive scenario provided in the Online Lingerie Market In India report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc. Don’t wait, Make a strategic approach & boost your business goals with our Online Lingerie Market In India Forecast Report –  Buy Now!

Key Market Dynamics:

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  • Market Driver
  • Market Challenges

The increased penetration of organized retail driving lingerie demand and growing consumer awareness regarding online lingerie shopping are some of the key market drivers. However, factors such as the direct customer selling approach will challenge market growth.

To learn about additional key drivers, trends, and challenges –Request a Sample Report right now!

Segmentation Analysis:

The online lingerie market in India report is segmented by Product (Bra, Knickers and panties, and Others) and Type (Natural and Synthetic). 

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Revenue Generating Segment: The online lingerie market share growth in India by the bra segment will be significant for revenue generation. Bras are amongst the essential lingerie segments. It not only gives appropriate fitting to a dress but provides support and comfort and boosts the confidence of the woman wearing it. Scientific research proves push-up bras make women 75% more confident.

Grab a sample report for additional insights into the contribution of all the segments

Vendor Analysis

  • The online lingerie market in India is fragmented and the vendors are deploying growth strategies such as focusing on capitalizing on market innovation to compete in the market.
  • The online lingerie market in India report also offers information on several market vendors, including Fast Retailing Co. Ltd., Hennes, and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks, and Spencer Plc, Reliance Retail Ltd., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., Victorias Secret Stores and Co., and Wacoal Holdings Corp. among others.
  • Fast Retailing Co. Ltd. – The company is involved in offering a wide range of lingerie such as women’s wireless bra active square neck, and women’s wireless bra among others which have ventilation holes placed in areas prone to sweating and is useful for activities such as yoga and walking.
  • To gain access to more vendor profiles with their key offerings available with Technavio, Click Here

Related Reports:

  • The swimwear market share is estimated to reach a value of USD 6.63 billion from 2021 to 2026 at an accelerating CAGR of 6.43%.
  • The lingerie market share is expected to increase by USD 20.90 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.77%.

Online Lingerie Market In India Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 18.07%

Market growth 2022-2026

USD 859.41 million

Market structure


YoY growth (%)


Performing market contribution

India at 100%

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Fast Retailing Co. Ltd., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Plc, Reliance Retail Ltd., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., Victorias Secret Stores and Co., and Wacoal Holdings Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

1. Executive Summary                           

                1.1     Market Overview            

                                Exhibit 01:  Key Finding 1

                                Exhibit 02:  Key Finding 2

                                Exhibit 04:  Key Finding 6

                                Exhibit 05:  Key Finding 7

2. Market Landscape

                2.1 Market ecosystem             

                                Exhibit 06  Parent market

                                Exhibit 07:  Market characteristics

                2.2 Value Chain Analysis          

                                Exhibit 08:  Value Chain Analysis: Apparel, accessories, and luxury goods

                                2.2.1    Inputs

                                2.2.2    Inbound logistics

                                2.2.3    Operations

                                2.2.4    Outbound logistics

                                2.2.5    Marketing and sales

                                2.2.6    Service

                                2.2.7   Support activities

                                2.2.8   Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 09:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 10:  Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021 – 2026 

                                Exhibit 11:  Global – Market size and forecast 2021 – 2026 ($ million)

                                Exhibit 12:  Global market: Year-over-year growth 2021 – 2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 13:  Five forces analysis 2021 – 2026

                4.2 Bargaining power of buyers           

                                Exhibit 14: Bargaining power of the buyer

                4.3 Bargaining power of suppliers       

                                Exhibit 15: Bargaining power of the supplier

                4.4 Threat of new entrants    

                                Exhibit 16: Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 17: Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 18: Threat of rivalry

                4.7 Market condition

                                Exhibit 19: Market condition – Five forces 2021

5. Market Segmentation by Product

             5.1 Market segments 

                                Exhibit 20:  Product- Market share 2021 – 2026 (%)

                5.2 Comparison by Product    

                                Exhibit 21:  Comparison by Product

                5.3 Bras – Market size and forecast 2021-2026                

                                Exhibit 22:  Bras  – Market size and forecast 2021-2026 ($ million)

                                Exhibit 23:  Bras  – Year-over-year growth 2021-2026 (%)

                5.4 Knickers and panties – Market size and forecast 2021-2026                

                                Exhibit 24:  Knickers and panties – Market size and forecast 2021-2026 ($ million)

                                Exhibit 25:  Knickers and panties – Year-over-year growth 2021-2026 (%)

                5.5 Others – Market size and forecast 2021-2026           

                                Exhibit 26:  Others – Market size and forecast 2021-2026 ($ million)

                                Exhibit 27:  Others – Year-over-year growth 2021-2026 (%)

                5.6 Market opportunity by Product    

                                Exhibit 28:  Market opportunity by Product

6 Market Segmentation by Type

                6.1 Market segments

                                Exhibit 29:  Type- Market share 2021-2026 (%)

                6.2 Comparison by Type          

                                Exhibit 30:  Comparison by Type

                6.3 Natural – Market size and forecast 2021-2026          

                                Exhibit 31:  Natural – Market size and forecast 2021-2026 ($ million)

                                Exhibit 32:  Natural – Year-over-year growth 2021-2026 (%)

                6.4 Synthetic – Market size and forecast 2021-2026      

                                Exhibit 33:  Synthetic – Market size and forecast 2021-2026 ($ million)

                                Exhibit 34:  Synthetic – Year-over-year growth 2021-2026 (%)

                6.5 Market opportunity by Type          

                                Exhibit 35:  Market opportunity by Type

7. Customer landscape                         

                                Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                7.1 Overview

                                Exhibit 36:  Customer landscape

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1    Increased penetration of organized retail driving lingerie demand

                                8.1.2    Growing consumer awareness regarding online lingerie shopping

                                8.1.3    Demand from smaller cities pushes lingerie sales

                8.2 Market challenges              

                                8.2.1    Direct customer selling approach

                                8.2.2    Shifting trends in lingerie industry

                                8.2.3    Prevalence of the unorganized sector

                                Exhibit 37:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1    Influx of luxury brands

                                8.3.2    Men emerging as significant online buyers

                                8.3.3    Omnichannel strategy by brands

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 38:  Vendor landscape

                9.2 Landscape disruption        

                                Exhibit 39:  Landscape disruption

                                Exhibit 40: Industry Risk

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 41: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 42: ?Market positioning of vendors?

                10.3 Fast Retailing Co. Ltd.     

                                Exhibit 43:  Fast Retailing Co. Ltd. – Overview

                                Exhibit 44:  Fast Retailing Co. Ltd. – Business segments

                                Exhibit 45:  Fast Retailing Co.Ltd. – Key news

                                Exhibit 46:  Fast Retailing Co. Ltd. – Key offerings

                                Exhibit 47:  Fast Retailing Co. Ltd. – Segment focus

                10.4 Hennes and Mauritz AB 

                                Exhibit 48:  Hennes and Mauritz AB – Overview

                                Exhibit 49:  Hennes and Mauritz AB – Business segments

                                Exhibit 50:  Hennes and Mauritz AB -Key news

                                Exhibit 51:  Hennes and Mauritz AB – Key offerings

                                Exhibit 52:  Hennes and Mauritz AB – Segment focus

                10.5 Hunkemoller B.V.             

                                Exhibit 53:  Hunkemoller B.V. – Overview

                                Exhibit 54:  Hunkemoller B.V. – Product and service

                                Exhibit 55:  Hunkemoller B.V. – Key offerings

                10.6 Jockey International Inc.

                                Exhibit 56:  Jockey International Inc. – Overview

                                Exhibit 57:  Jockey International Inc. – Product and service

                                Exhibit 58:  Jockey International Inc. – Key offerings

                10.7 Marks and Spencer Plc   

                                Exhibit 59:  Marks and Spencer Plc – Overview

                                Exhibit 60:  Marks and Spencer Plc – Business segments

                                Exhibit 61:  Marks and Spencer Plc – Key offerings

                                Exhibit 62:  Marks and Spencer Plc – Segment focus

                10.8 Reliance Retail Ltd.          

                                Exhibit 63:  Reliance Retail Ltd. – Overview

                                Exhibit 64:  Reliance Retail Ltd. – Product and service

                                Exhibit 65:  Reliance Retail Ltd. – Key offerings

                10.9 Sockkobe Co. Ltd.             

                                Exhibit 66:  Sockkobe Co. Ltd. – Overview

                                Exhibit 67:  Sockkobe Co. Ltd. – Product and service

                                Exhibit 68:  Sockkobe Co. Ltd. – Key offerings

                10.10 Triumph International Pvt. Ltd.

                                Exhibit 69:  Triumph International Pvt. Ltd. – Overview

                                Exhibit 70:  Triumph International Pvt. Ltd. – Product and service

                                Exhibit 71:  Triumph International Pvt. Ltd. – Key offerings

                10.11 Victorias Secret Stores and Co. 

                                Exhibit 72:  Victorias Secret Stores and Co. – Overview

                                Exhibit 73:  Victorias Secret Stores and Co. – Business segments

                                Exhibit 74:  Victorias Secret Stores and Co. – Key offerings

                                Exhibit 75:  Victorias Secret Stores and Co. – Segment focus

                10.12 Wacoal Holdings Corp. 

                                Exhibit 76:  Wacoal Holdings Corp. – Overview

                                Exhibit 77:  Wacoal Holdings Corp. – Business segments

                                Exhibit 78:  Wacoal Holdings Corp. – Key offerings

                                Exhibit 79:  Wacoal Holdings Corp. – Segment focus

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 Market definition

                                11.1.2 Objectives

                                11.1.3 Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 80:Currency conversion rates for US$?

                11.3 Research Methodology 

                                Exhibit 81: Research Methodology

                                Exhibit 82: Validation techniques employed for market sizing?

                                Exhibit 83: Information sources

                11.4 List of abbreviations        

                                Exhibit 84: List of abbreviations

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