Tesla Inc.’s Cyber Rodeo was a star-studded bash that was part marketing, part sales, and a whole lot of spectacle. But the party also had a more conventional, less glamorous purpose: showing off the company to the types of workers it’s desperate to hire.
Tesla has said it will need to find 20,000 workers for its factory outside of Austin, everything from manufacturing talent to mechanical and software engineers. That could be a daunting task in Central Texas, where a sub-3% unemployment rate amid a surge of corporate expansions and relocations in the area has driven up demand for skilled workers.