Walmart WMT, -0.54% may be pulling a Juneteenth-themed ice cream from its shelves after facing considerable backlash.
The retail giant rolled out the Celebration Edition Juneteenth Ice Cream, described as a “swirled red velvet and cheesecake flavored” treat, as part of its Great Value line. The product’s label said: “Share and celebrate African-American culture, emancipation and enduring hope.”
The ice cream isn’t the only Juneteenth-themed item that Walmart is offering. Other products range from T-shirts to bottled water.
Juneteenth — June 19 — is the day that commemorates the end of slavery in the U.S. It became a federal holiday in 2021 and is slated to be observed this year on June 20, since June 19 falls on a Sunday.
In a statement released to some media outlets, Walmart said the “Juneteenth holiday marks a celebration of freedom and independence. However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”
Walmart didn’t immediately reply to a MarketWatch request for comment.
The response on social media to the rollout of the ice cream, particularly from the Black community, showed that many thought Walmart was trivializing the holiday by essentially commercializing it.
Others also pointed to the fact that Creamalicious, a Black-owned ice cream brand, already has a red velvet-cheesecake offering. They suggested that Walmart was copying the flavor concept when the company could have opted to sell the Creamalicious ice cream instead.
MarketWatch also reached out to Creamalicious for comment, but didn’t receive an immediate response.