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Japan's Olympic sponsors hire consultants to assess potential brand damage-FT

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The consultants include Kantar Group from Britain and two Japan-based firms, Macromill Inc and Intage Holdings, the FT said, citing unidentified people.

More than 60 Japanese companies, such as Toyota Motor (NYSE:TM) Corp and and beverage maker Asahi Holdings, have together paid more than $3 billion to sponsor the Tokyo Games.

Most Japanese want the games canceled or delayed again, amid concern that tens of thousands of foreign athletes and Olympic officials could bring new coronavirus variants and further pressure on an already stretched medical system.

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